We’ve simplified the process of creating a charismatic brand into three sequential blocks that build upon one another:
Brand Genesis
Clearly articulating exactly who your brand is on the inside.
Brand Aesthetic
The art and science of showing who that person is on the outside.
Brand Actualization
The physical and digital manifestations of that brand in real life.
We believe people crave genuine human connection, and that story connects us all.
We believe your brand becomes your greatest asset when it’s built through Consistency & Authenticity; the quality of being genuine and true to one's own character, values, and beliefs;
We believe that a group of people connected by shared values and beliefs is the most extraordinary power on the planet.
Our Branding Philosophy
Great brands are like great stories.
They grab out attention. They captivate us.
They appeal to our emotions, and they connect us with one another.
The best brands use storytelling principles to relate, captivate, and motivate their audiences.
What do all stories revolve around?
The main character.
A Person!
Humans connect with humans.
Fundamentally, that's how
our brains are wired.
At Brand Handy, we believe the more human like you make your brand, the easier it is for people to connect with it.
Harnessing The Power of Personification
With personification, brands evoke emotion, enhance relatability, and engage people's subconscious mind and imagination.
Trust comes naturally, and your messaging is infinitely more memorable.
This is how we lay the foundation of your brand. By deep diving into who your brand is authentically on the inside.
We fully develop the person your brand will be.
This is the most important part of the whole process.
Think of it as your brand's DNA, The microscopic blueprint that shapes the development of the whole brand.
Just like DNA dictates the unique traits of the living, your brand's DNA shapes the unique traits of your brand...
From how it presents itself, to how it resonates emotionally with your audience.
Brand Genesis
How Great Brands Begin
Storytelling has played a significant role in human evolution. Within those stories are universally recognizable characters, themes, and associations that speak directly to the human condition; What Carl Jung, the grandfather of analytical psychology, called archetypes.
Knowing your brand’s archetype allows you to leverage these characters, themes and associations to our advantage. In many ways, this streamlines brand development, helps with brand consistency, and gives insight into what your unique brand advantage is.
At Brand Handy we’ve developed a self-assessment quiz for helping brand’s find their brand's unique archetype blend.
Find Your Brand Archetype
Fast Track Brand Development
We’ve developed a comprehensive guide to help brands choose a name worthy of its importance.
In the world of business, the brand name becomes the vessel that carries with it the stories, characteristics, and values of the business.
At Brand Handy, we believe that a brand’s name should be chosen with purpose, aligning with the mission and the legacy one aspires to establish. In the grand scheme of branding, the power of a name cannot be overstated.
Naming
The Cornerstone Of Your Brand Identity
Your mission statement functions as your brand’s true north. Your company's rally cry. Uniting, and inspiring everyone in your company as well as your audience.
Your mission statement sets the tone for your company culture. It gives insight to your brand’s narrative and tone of voice. It’s a tangible expression of your brand’s identity.
Helping brands craft their mission statement is something we take a lot of pride in. It requires a deep understanding of the brand, It's aspirations, as well as the ability to articulate the values, characteristics, and qualities that unites everyone.
As wordsmiths we relish the challenge, and welcome the opportunity to help craft a mission statement you can be proud of.
Mission Statement
Mission Critical
Small, yet mighty. The tagline is one of the most powerful tools a brand has for positioning themselves in the marketplace.
Taglines shape and reinforce the audience's perception of your brand. They are easy to remember, hard to forget. They create emotional connection, and they help differentiate from competitors.
This is one of our favorite wordsmithing challenges. It takes all that a brand is and refines it to one precise phrase that carries with it your whole brand’s ethos. Quite the Goliath of a challenge, and we are here for it.
Tagline
The Pebble in Your Brand's Sling
End Of Block One: Brand Genesis
Your brand aesthetic is your brand’s body language.
Without saying a word, it communicates your temperament, your values, your trustworthiness, your approachability, your level of professionalism, and more.
Over the course of our lives we’ve all developed associations with colors, shapes, fonts and places. These associations store information and have strong emotional ties that we can leverage to form a precise visual identity.
Once we have a very clear understanding of who your brand is on the inside, we can begin to craft how we present that brand to the world on the outside using these associations.
Brand Aesthetics
Crafting Your Brand’s Visual Identity
Imagery
Your Brand's Cerebral Highway
We are profoundly visual, emotional, creatures. Images are like cerebral highways, capable of conveying complex ideas and emotions quickly and efficiently. This efficiency makes imagery a powerful tool for branding, and communication in general.
At Brand Handy we offer professional photography services that help brands tell their story in the way people prefer to absorb them, visually.
We offer company headshots, lifestyle images, product photography and videography. Short and long form branded videos and more.
We can also create custom badges, emblems and infographics that share essential brand information.
We like to think of a brand’s typeface as its attire. With typeface alone, brands communicate professionalism, trustworthiness, temperament, and general aesthetic style.
Typefaces carry centuries of associations and have inherent characteristics. With thousands of options, finding the font pairings that accurately reflect who your brand is can be overwhelming.
At Brand Handy, we’ve developed a systemized approach of selecting fonts that are the visual embodiment of your brand’s personality. A font pairing that fits like a glove and feels as good as wearing your favorite outfit.
Typography
Selecting Your Brands (Type)Face
At Brand Handy we’re very well-versed in color theory, and understand how color influences emotion and brand perception. Most importantly, we know how to craft a unique color scheme that’s rooted in authenticity.
Just like selecting a typeface, selecting a color scheme that accurately reflects your brand is both an art and a science.
Color directly influences human emotion, whether you’re conscious of it or not. Like people, each color has its own unique blend of personality traits and characteristics.
Crafting Your Brand’s Color Scheme
With Authenticity
Your brand’s logo is the visual shorthand of your brand’s name; the vessel that carries the stories, associations, and values of the brand.
Most importantly, your logo holds the accumulated worth and reputation your brand builds over time.
It function's like your brand's bank account where all your brand equity is stored. Therefore, your logo has an enormous responsibility. Greater than the rest of the aesthetic elements combined.
At Brand Handy, we understand the importance and scope of that responsibility. We welcome the challenge and work diligently with our clients to craft a logo that exudes your brand’s authentic self. A logo worthy of its responsibility.
End Of Block Two: Brand Aesthetics
Logo Design
Building Your Brand's Bank Account
At this point, your brand is all grown up! They have a terrific sense of self, what their purpose is AND they have a distinct aesthetic that reflects who they are.
Now it’s time for them to confidently venture out into the world where they can share stories and experiences, connect with like-minded people, and foster community.
Brand Actualization is the transition from possibility into reality. It represents your Brand’s drive to fulfill their full potential and become the most authentic, fully realized version of themselves in both the physical and digital worlds.
What is Brand Actualization?
Brand Actualization
Physical & Digital Manifestations Of Your Brand
Your website is a unique space where you have the freedom to tell your story and present your brand to the world however you would like.
Everywhere else in the digital space your brand is a visitor, accommodating the house rules of others. Be that Google, TikTok, Meta, LinkedIn, Amazon, etc.
Your website is one of the most powerful tools you have for showcasing your brand, positioning yourself in the marketplace, acquiring new customers, maintaining relationships with current customers, and so much more.
At Brand Handy, we see your website as a vital extension of your brand. We build powerful websites that deliver remarkable brand experiences.
Websites that are SEO optimized and serve your brand’s unique needs. Whether you sell products or services, let us help build a website you can be proud of.
Website Design
The Home Of Your Digital Presence
For Direct-To-Consumer (D2C) businesses, your brand is your greatest differentiator. Your ability to tell your story, clearly articulate your greater purpose and values while fostering a sense of community is paramount.
Our unique approach to branding is perfectly suited for D2C brands because it leans into their greatest advantage, having a direct relationship with their customers.
Corporations with strong distribution networks have built in layers of separation between them and their customers, which makes it hard for people to feel like they’re connecting with another “person”.
Our method is built on people’s desire to connect with other people through story, values, shared beliefs, and social identity.
At Brand handy, we specialize in D2C Branding with 8+ years experience building e-commerce websites optimized for strong brand impressions, engagements, and conversions.
Direct-To-Consumer Branding
Full E-Commerce Services
Amazon wants brands to thrive on their platform and they have developed a suite of perks and protections for helping brands do just that with Amazon Brand Registry. The only requirement is that you’re the owner of a registered trademark.
We’ve worked with Amazon for 8+ years and know exactly how to take full advantage of their Brand Registry Program.
From building your brand store to creating premium listings and running effective PPC campaigns, Brand Handy has the skills and expertise to help your brand thrive on Amazon.
Amazon Presence Optimization
Brand Registry - Listings - PPC Strat & MGMT
The humble blog is often an overlooked tool in your brand’s toolbox; yet, it’s one of the most powerful ways to increase your brand’s digital presence.
It’s an excellent way to position your brand as an expert on topics relevant to your industry and audience. It enables you to share and reinforce your brand’s voice, worldviews, and beliefs.
Your blog helps you rank for keywords more effectively, enhancing SEO. It increases your organic website traffic. What’s even better about a blog…
A well written blog helps AI pull answers for people’s inquiries, making your blog one of the best ways to future proof your digital presence in the new era of search.
At Brand Handy, we take the time to understand your brand from the inside out, which enables us to develop a company blog that unlocks the full potential of your brand’s digital presence.
Company Blog Development
Your Brand's Multi-Tool For SEO
At Brand Handy, your brand is more than just a business, name, or logo; it’s a fully realized person who’s authentic, charismatic, and purpose-driven.
Our philosophy is rooted in the belief that people connect with people. By defining your brand’s character, values, strongly held beliefs, greater purpose, your brand becomes a mirror in which your audience can see themselves or those they connect with.
This approach enables us to build a loyal community of like-minded individuals, united by shared values, beliefs, and social identity; the bedrock of human connection
Click the button below to begin your journey.
Helping Businesses Build
Their Most Valuable Asset
Your packaging is a physical manifestation of your brand. A dynamic space to tell your brand story, give insight into your brand values, and express your brand’s aesthetic in an authentic way. Your packaging should effectively resonate with your audience and influence buying decisions.
At Brand Handy, we design packaging with purpose. Packaging that narrates your brand’s story, showcases its benefits, and resonates with your audience. Our approach to packaging design will enhance visibility, reinforce your brand's visual identity and help drive sales.
At Brand Handy, we design packaging with purpose. Packaging that feels authentic, showcases benefits, and resonates with your audience. Our approach to packaging design will enhance visibility, reinforce your brand's visual identity and help drive sales.
Packaging Design
Aesthetics With Benefits
End Of Block Three: Brand Actualization
Branded photos and videos anchor your brand’s imagery in the viewer's mind. They set the mood and create ambiance for your website and packaging. These essential details make a major impact on how your brand is perceived.
At Brand Handy, we understand the impact professional photos and videos have on your ability to tell your brand story, and elevate brand perception. We offer a full range of photo and video solutions for your business:
People & Brand Representation
Headshots, Portraits, Team Photos, CEO Interviews, Origin Stories, Brand Positioning Videos, Customer Testimonials, Employee Spotlights, Client/Partner Spotlights, Corporate Culture Stills, Corporate Culture Videos, Lifestyle Images And Video, Event Coverage, More…
Product & Process Showcase
Product Photography & Videography, How-It’s-Made Videos, Behind-The-Scenes Footage, Explainer Videos, Training Clips, Product Demos, Virtual Tours, Lifestyle Images And Video, Case Study Videos, More…
Marketing & Promotional Content
Social Media Ads, Blog Post Visuals, Press Kit Visuals, Email Marketing Visuals, Special Promotions, Customer Appreciation Messages, Video Thumbnails, Check out our Advertising Page for info on Marketing and Promotional Content.