We believe effective advertising comes down to knowing yourself, knowing your audience, and meeting them where they’re at.
Imagine your brand as an electromagnet that naturally attracts your ideal audience. Advertising serves as the amplifier, increasing your brand’s reach and potential for attraction.
Before amplification, it’s crucial to have a finely tuned magnet. A brand that’s clear, authentic, and purpose-driven. Only then can advertising truly elevate your brand to new heights.
Advertising, like branding, is a beautiful blend of art & science. Effective advertising requires both working together for peak performance.
We equate art with the creative side of advertising, and science with the strategic & analytical side of advertising; each have their own distinct roles.
By harmonizing the art & science of advertising, we can help your brand reach new heights. Higher brand awareness. Higher website traffic. Higher conversion rates.
Advertising
The Art & Science of Growing Brand Attraction
Creative Services
Wordsmithing involves choosing the right words to evoke the desired emotions, communicate key ideas clearly, and persuade the audience to take action. Wordsmithing shapes brand perception, builds emotional connection, differentiates in competitive markets, and spurs action.
At Brand Handy, we LOVE Wordsmithing. In fact, it was one of the first forms of art we fell in love with over a decade ago. Wordsmithing is a skill we are deeply passionate about and would love to put to work for you. Here are a few ways we can:
Wordsmithing
Professional Graphic Design plays a pivotal role in capturing attention, message retention, and shaping brand perception. It’s a powerful skill set that enables advertising to be impactful, memorable, and evocative.
At Brand Handy, we’ve spent the last 10 years honing our Graphic Design knowledge and tool set. We have developed expertise in everything from color theory, typography, and semiotics, to proficiencies in Adobe Illustrator and Photoshop. Here are a few ways we can put our expertise to work for your brand:
Graphic Design
Strategy & Analytics
There is no substitution for Professional Photography & Videography when it comes to captivating audiences, positioning your brand, and telling a story. While effective advertising takes harmony between all three creative disciplines, imagery is often the most important one to get right because it’s mankind's most natural means of communication. We are deeply visual creatures and imagery is a fundamental link between us all.
Wordsmithing might have been our first love but photography was a close second, and over the course of a decade, our love for photography and videography has only grown stronger. At Brand Handy, we understand the immense power of imagery, and how to leverage that power for our clients. Here are a few ways we can use our passion for your business:
Photography & Videography
Strategy & Analytics
A well thought out strategy is the most important part of a successful ad campaign. It's the blueprint that directs all the creative and tactical decisions made in a campaign. It defines what the campaign needs to achieve, target audience alignment, where and when to communicate the message, the competitive landscape analysis, along with a dozen other essential details.
At Brand Handy we’ve developed a systemized way of creating a campaign strategy that answers all of the essential questions and more. A campaign strategy that helps the creative side create brand aligned, purpose driven campaigns.
Key Deliverables
A well thought out strategy might be the most important part of a successful ad campaign. It's the blueprint that directs all the creative and tactical decisions made in a campaign. It defines what the campaign objectives are, target audience alignment, where and when to communicate the message. It should factor in the competitive landscape along with a dozen other essential details.
At Brand Handy we’ve developed a systemized way of creating a campaign strategy that answers all of the essential questions and more. Campaign strategy that helps the creative side create brand aligned, purpose driven ads that give us the best chance at delivering on the campaign objectives.
Strategy Development
At Brand Handy, we believe great campaigns meet people where they are, authentically and with purpose.
We know how the different platforms complement each other and how to leverage their strengths to maximize reach, resonance, and results.
Whether it's Meta, Google, TikTok, or Amazon, we understand how to utilize each platform’s unique targeting systems, ad types, creative requirements, and performance metrics to help your business grow.
Digital Marketing
We understand that every business is unique, with their own goals, budgets, and challenges.
At Brand Handy, we collaborate with our clients to create branding and advertising packages tailored to their specific needs.
Personalized Advertising Packages
Strategies That Fit Your Business Goals » Services That Fit Your Business Needs
Data analysis is an integral part of every ad campaign because it transforms raw data into actionable insights, enabling better decision-making and campaign optimization. High-quality data analysis provides a clear view of what’s working, what’s not, and how to move forward strategically.
At Brand Handy we believe in the power of storytelling, and that data always tells a story. You just have to know how to look. Let us help you find your story with high-level data analysis.